A release from Better said the launch expands access to its home equity products, helping consumers tap into their home equity for expenses such as home improvements or debt consolidation.
The company has long been in the home equity space. Better has originated more than $1 billion in HELOCs and CES loans directly to consumers and over $110 billion through private-label partnerships, according to the company.
Most recently, Better partnered with Finance of America (FOA) to begin offering HELOCs and home equity loans for homeowners ages 55 and older.
Executives said the new wholesale program, however, is designed to help brokers reach more borrowers and scale production in the HELOC and CES space.
“Partner brokers of all types and sizes nationwide can access Better’s new Wholesale Program and complete a fast, digital pre-application in just minutes,” said Patrick Kandianis, Better’s head of business development. “We offer low rates, zero origination fees, and unlike some platforms that deliver limited pull through, our tech is powered to process and underwrite the more challenging files too, allowing for greater customer satisfaction and higher broker earnings.”
Wholesale originators share a link with new customers to create an online account, lock a rate, complete their application and close in as little as one day, with funding available in as few as five days.
“The launch of Better’s Wholesale HELOC and CES program represents a major expansion for our mortgage business. In 2024 alone, U.S. lenders originated an estimated $201 billion of HELOC volume,” said Vishal Garg, Better’s founder and CEO. “Virtually none of that volume flowed through an AI-powered wholesale channel. Our technology was built to provide transparency and automation across the mortgage ecosystem and expanding into wholesale marks the next chapter of our mission.”
“We’re excited to offer Better’s Wholesale HELOCs & CES and provide our clients more options and a greater chance of approval using their unique Tinman digital interface combined with an actual underwrite,” said Trent Ford, CEO of San Diego–based Saxton Mortgage. “It’s a very comprehensive approach that we believe will be successful.”
Leah Price, who leads Better’s Tinman platform, says the new program separates itself from others on the market because it confirms eligibility for both HELOC and CES at the same time.
“Better will also provide fulfillment support to help troubleshoot challenging files and work toward approval, rather than simply rejecting those that don’t meet initial approve/reject criteria,” she told HousingWire. “This approach makes credit decisioning easier for brokers, and will help them serve more customers.”
The team has started scaling up, Price confirmed. “The team is already signing up brokers across the country and increasing visibility around the Tinman AI Platform and Betsy at industry events.”
