WEBINAR
Holiday Research 2025: Why Gift Cards Continue to Rule the Season
October 9, 2025
1:00 pm EDT
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As the holiday season approaches, gift cards remain the most requested gift for 18 years running—but what’s driving their enduring popularity?
Join our panel of experts as they share insights from BHN’s 2025 holiday research, exploring how economic pressures are shaping gift choice, why promotions and digital tools are influencing shopping behavior, and the enduring role of gift cards as the top request gift year after year.
We’ll also dive into employee expectations around corporate gifting, highlighting opportunities for businesses to engage in meaningful, value-driven ways.
In this webinar, you will gain insights into:
- How consumers and employees are navigating the holiday season—from personal shopping to corporate gifting.
- The ways economic pressures, promotions, and digital tools are shaping shopping behaviors.
- Key trends, challenges, and opportunities for connecting with holiday shoppers this year.
Our Presenters
Brett Narlinger
Head of Global Commerce
Jeff Haughton
Head of Global Incentives
Sarah Kositzke
Head of Global Research
Jordan Hirschfield
Director of Prepaid Advisory Services
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