Ingot Brokers, a Jordan-based CFD brokerage group, has launched a new brand, Rise, in what appears to be a calculated push towards a younger, more digitally native clientele.
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The new venture was co-founded by Ahmed Al-Khawanky, who also serves as the Group’s Chief Product Officer.
Announcing the launch on LinkedIn, he remarked that the team had “stripped away all the outdated trading clutter.”
Alongside the brand’s more fintech aesthetic, the remark suggests it might be aimed at a younger cohort.
The regulatory setup is also notable.
Rise operates only under a licence from the Financial Services Authority of Seychelles, while Ingot – the Group’s main brand – is licensed across jurisdictions, including Cyprus, where it has expanded its physical footprint with a new office in Limassol in 2026, adding to its presence in Jordan, Australia, Dubai and Kenya.
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The appeal to capture a younger, mobile-first Generation Z is obvious.
A survey by eToro and Opinium, covering 11,000 retail investors across 13 countries, found that 87% of Gen Z invest monthly, compared with 86% of millennials, 79% of Gen X and 68% of baby boomers.
Meanwhile, the younger generation also appears to exhibit a greater appetite for risk, a trend corroborated in a 2026 research from Charles Stanley Direct.
What is driving this may be more structural than cyclical: Gen Z are more inclined than previous generations to take an active role in managing their finances.
Others are pushing the boundary further still.
CMC Markets has introduced a Junior Cash ISA, long-term, tax-free savings accounts for children, via its CMC Invest platform, while Robinhood is involved in developing “Trump Accounts,” a tax-advantaged savings scheme for children.
Such initiatives echo a familiar playbook from retail banking: cultivate customers early via youth-oriented products and extend the relationship to the household, potentially securing longer-term client loyalty in an increasingly competitive market.
This article was written by Adonis Adoni at www.financemagnates.com.
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