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Creative Planning Acquires $900M Pennsylvania RIA


Creative Planning’s latest acquisition is a Pennsylvania-based RIA that will boost the company’s headcount by 19 employees and more than $900 million in assets under management.

Marshall Financial Group is based in Doylestown, Penn., with a history spanning five decades in wealth management and financial planning. The firm offers integrated financial planning, focusing on investments, cash flow, risk management, as well as estate, education and tax planning, among other client needs.

After the firm was founded in 1981, Marshall Financial Group transitioned to a fee-only financial planning and wealth management firm in 2012 and became 100% employee-owned in 2017. 

President and Senior Wealth Advisor Paula Nangle said the team was “proud” to join Creative Planning, saying the firms shared “the same values, culture and personalized approach to client service.” Nangle was previously featured on WealthManagement.com’s “The Healthy Advisor” podcast, detailing her career shift from the pharmaceutical industry to wealth management.

Mary Beth Gray with the law firm Kleinbard LLC was Marshall Financial’s legal counsel for the deal, while DeVoe & Co. represented the firm during the acquisition.

Earlier this month, the Overland Park, Kansas-based Creative Planning acquired Burt Wealth, a North Bethesda, Md.-based RIA managing approximately $1 billion in client assets. It marked Creative Planning’s 15th acquisition in a two-year period.

Related:$80B NewEdge Capital Hires CEO

As of late September, Creative Planning and its affiliates had more than $390 billion in combined AUM, with employees and clients in all 50 states and 90 countries. Peter Mallouk is the firm’s primary owner, with minority stakes held by private equity firms TPG Capital and General Atlantic.

Creative Planning is still working on integrating its acquisition of Sageview Advisory Group, which has $250 billion in assets (though most of these are in plan funds under advisement). According to Creative Planning, the integration is on track to be done by the end of the year. 





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